Quebec is a leader in supporting causes that matter to us. Hop! La rentrée needed to enhance its image to establish itself as an important non-profit organization in Quebec and Montreal. Rinaldi reworked the brand image of Hop! La rentrée to align it more closely with the organization's values of commitment, solidarity, equity, and kindness. The clean logo, featuring a new typography and updated colour palette, reflects a balance between the donor community and the service recipients—namely, the students. By enhancing Hop! La rentrée's communications through this new brand image, Rinaldi has enabled the organization to amplify its crucial message.