Once upon a time… I was much younger and eager to take on the world. It’s almost 2020, I’m older and somewhat wiser, and I still have so many unanswered questions.
People often ask me, why take on another company and why still work so many hours? I’ve been championing the power of age in the advertising industry for over 30 years. When I look at my fellow members in the TCAAN network, we are a force in popular culture with the ability to shape what people think, believe and do.
For our culture, age is only a barometer in a decade. I haven’t found out who let the dogs out… Where’s the beef… How to get to Sesame Street… Why eggs are packaged in a flimsy carton… Why do all the flavours of Fruit Loops taste exactly the same… Or when you eat your Smarties, do you eat the red ones last… Why do the Alphabet song and Twinkle Twinkle Little Star have the same tune… Or why you just tried singing those two previous songs… And just what, exactly, is Victoria’s secret… Or why is there a D in fridge, but not in refrigerator… and who are Alexa and Siri?
You see where I am going with this. In advertising we can change the way aging is depicted by changing ageism within the industry itself and having many unanswered questions. If we do that, then we can change the way society views aging. So I’m asking all of you to help eradicate the ones that affect every single one of us – because we all age.
Maurice Rinaldi | Président de l’agence Rinaldi