{"id":1443,"date":"2024-10-28T17:56:16","date_gmt":"2024-10-28T17:56:16","guid":{"rendered":"https:\/\/agencerinaldi.com\/?post_type=portfolio&#038;p=1443"},"modified":"2024-10-28T18:13:37","modified_gmt":"2024-10-28T18:13:37","slug":"poppers","status":"publish","type":"portfolio","link":"https:\/\/agencerinaldi.com\/en\/portfolio\/poppers\/","title":{"rendered":"Poppers"},"content":{"rendered":"<style>\n<p>#section-1 .desktop img {\n    display:inline-block\n}<\/p>\n<p>.portfolio-logo {\n    height: 120px;\n    position: absolute;\n    top: 33%;\n    right: 10%;\n}\n.youtube-video {width:100%;height: 45vw;padding: 80px 20vw;}\n.section-image {width:100%;height: auto;padding: 80px 10vw;}\n.section-image-100 {width:100%;height: auto;padding:0px;}\n@media screen and (max-width:1024px) {\n    .youtube-video {height: 60vw;padding: 70px 10vw;}\n    .section-image {width:100%;padding: 40px 10vw;}\n    .portfolio-logo {margin-top: -10px!important;}\n}\n@media screen and (max-width:768px) {\n    #portfolio-header .portfolio-logo {\n        position: relative;\n        display: block;\n        max-height: 200px;\n        padding: 0 25px;\n    }\n    .youtube-video {height: 90vw;padding: 50px 5vw;}\n    .portfolio-logo {margin: 25px!important;}\n}\n<\/style>\n<section id=\"portfolio-header\" class=\"image-right\">\n<div class=\"portfolio-header-container\">\n<div class=\"portfolio-header-left\">\n<h2>Poppers<\/h2>\n<div>To maintain its position as a market leader, Poppers needed to capture the imagination of its target audience. Following the launch of its new Lemonade flavours, Poppers enlisted Rinaldi for its advertising campaigns. Targeting a relatively young and trend-savvy audience, we highlighted the playful nature of the brand through cultural references, vibrant colours, and a light, humorous tone that fosters a connection with consumers. These campaigns were tailored for an audience that gets the reference!<\/div>\n<\/p><\/div>\n<div class=\"portfolio-header-right\">\n                <img decoding=\"async\" class=\"portfolio-logo\" src=\"\/wp-content\/uploads\/2024\/04\/portfolio-poppers-logo.webp\">\n        <\/div>\n<\/p><\/div>\n<\/section>\n<section>\n<img decoding=\"async\" class=\"section-image-100\" src=\"\/wp-content\/uploads\/2024\/10\/1-header.webp\"><br \/>\n<\/section>\n<section style=\"background-color:#00E9FF;\">\n    <img decoding=\"async\" class=\"section-image\" src=\"\/wp-content\/uploads\/2024\/10\/2-poppers-blue-razz-lemonade.webp\" alt=\"Poppers Blue Razz Lemonade\"><br \/>\n<\/section>\n<section style=\"background-color:#FF45A9;\">\n    <iframe class=\"youtube-video\" src=\"https:\/\/www.youtube.com\/embed\/vQkK3ATeARM?si=1ilv4dTBvlPkG3gr\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><br \/>\n<\/section>\n<section style=\"background-color:#FFF200;\">\n    <img decoding=\"async\" class=\"section-image\" src=\"\/wp-content\/uploads\/2024\/10\/4-poppers-lemonade.webp\" alt=\"Poppers Caisse Lemonade\"><br \/>\n<\/section>\n<section>\n<img decoding=\"async\" class=\"section-image-100\" src=\"\/wp-content\/uploads\/2024\/10\/5-limonade-scaled.webp\" alt=\"Poppers Limonade\"><br \/>\n<\/section>\n<section>\n<img decoding=\"async\" class=\"section-image-100\" src=\"\/wp-content\/uploads\/2024\/10\/6-signes-de-feu.webp\" alt=\"Poppers Signes de feu\"><br \/>\n<\/section>\n<section>\n<img decoding=\"async\" class=\"section-image-100\" src=\"\/wp-content\/uploads\/2024\/10\/7-lemonade.webp\" alt=\"Poppers Lemonade\"><br \/>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>Poppers To maintain its position as a market leader, Poppers needed to capture the imagination of its target audience. Following the launch of its new Lemonade flavours, Poppers enlisted Rinaldi for its advertising campaigns. Targeting a relatively young and trend-savvy audience, we highlighted the playful nature of the brand through cultural references, vibrant colours, and [&hellip;]<\/p>\n","protected":false},"featured_media":1885,"template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-1443","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/agencerinaldi.com\/en\/wp-json\/wp\/v2\/portfolio\/1443","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/agencerinaldi.com\/en\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/agencerinaldi.com\/en\/wp-json\/wp\/v2\/types\/portfolio"}],"version-history":[{"count":4,"href":"https:\/\/agencerinaldi.com\/en\/wp-json\/wp\/v2\/portfolio\/1443\/revisions"}],"predecessor-version":[{"id":1895,"href":"https:\/\/agencerinaldi.com\/en\/wp-json\/wp\/v2\/portfolio\/1443\/revisions\/1895"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/agencerinaldi.com\/en\/wp-json\/wp\/v2\/media\/1885"}],"wp:attachment":[{"href":"https:\/\/agencerinaldi.com\/en\/wp-json\/wp\/v2\/media?parent=1443"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}