All roads lead to Rinaldi : Karole’s path
What are your main responsibilities at Agence Rinaldi as a studio director? I liken my role within the agency to that of an orchestra conductor, giving every project its rhythm and bringing harmony to the workplace. I’m in charge of monitoring project deadlines and profitability. I supervise the studio team, composed of six people: two […]
After wine and spirits…beer!
Vrooden Brewery unveils its new image, which was orchestrated by Agence Rinaldi. The pair teamed up last month with the goal of unifying and enhancing the brewery’s range of products. While the microbrewery’s logo changes only slightly, the slogan is reinvented. “The Math Side of Brewing” refers to the often forgotten mathematical side of brewing. […]
Rinaldi offers its clients a digital choir
During this holiday season that must be reinvented, we decided to offer our clients a personalized digital choir. The idea is rooted in the distance imposed on us by the pandemic, and in the surprising warmth that virtual content can carry. In November, we asked our clients to identify six keywords that describe their company. […]
Once upon a time, the holidays, reimagined.
Once upon a time, the holidays, reimagined. It’s no longer a myth, we know that this Christmas will not bring together any of our old traditions. In order to still celebrate the holidays, here are our best suggestions for activities to do at home: Learn to make a new dish; Eat breakfast in bed, and […]
All roads lead to Rinaldi : Judy’s path
This week, it’s our dear executive assistant Judy’s turn to share her professional journey! What are your main responsibilities at Agence Rinaldi? I take care of customer service, correspondence management, administrative support and team support. What type of studies (or other types of training) did you pursue? I took two courses to become a graphic designer, […]
Beat as one
“Our work has saved thousands of lives and improved the lives of millions of others.” The Heart & Stroke Foundation has been dedicated to the fight against heart disease and stroke since 1952. Its impact can be witnessed through medical breakthroughs and community programs aimed at promoting better health. Maurice Rinaldi, president of the agency, has been […]
The art of translation
In six questions, Charlène, our translator and copy editor, sheds light on the invisible work that is translation, as well as its importance in advertising. What is translation? I really don’t think I’ll be teaching anyone something new by explaining that translation is the art of taking something written in a certain language (the source language) […]
A Rinaldi Halloween
Wondering what to watch on this special Halloween? Search no more! Here are our team’s top spooky movies: some blood-curdling, others…less so. There is something for everyone, whether that’s Snoopy, Tim Burton or Stanley Kubrick! Grab your popcorn, stay safe, and make sure to have fun! Rinaldi wishes you a monstrous Halloween! It’s the […]
Cheers to Gin #10!
Agence Rinaldi is celebrating the launch of Guy Lafleur Wines & Spirits’ Gin #10, as the creators of its label! In less than a week, the 10,000 bottles that were produced flew off the SAQ’s digital shelves. A second batch was just released on the platform. Our agency has been working with Guy Lafleur Wines […]
Once upon a time, aloha!
Once upon a time there was a vacation. During this vacation, I found out Hawaiians do actually say, “Aloha!” All the time. I couldn’t do it, it didn’t feel natural. But one day, when leaving the beach at the end of the day, I walked past a man who was playing with his daughter by a […]