After the success of the “Québec is …” campaign, we had our work cut out for the creation of a new concept. After many brainstorming sessions, a light bulb went off.
“Subaru. Right at home.” seems to be a natural and smooth evolution of its predecessor. The slogan, always accompanied by images celebrating the beauty of Quebec, will change ever so slightly each month. This month, we’re underlining the launch of the campaign with a sunset photograph, sporting the following statement: “Here at home, we enjoy beautiful landscapes. Subaru. Right at home”. This concept strengthens the link between the Subaru brand and Quebecers.
As always, the campaign will be deployed on both traditional and digital media. The agency is very proud to have worked with the Québec Subaru Dealers Association for over 25 years, and the team looks forward to working on this new provincial campaign!