During this holiday season that must be reinvented, we decided to offer our clients a personalized digital choir. The idea is rooted in the distance imposed on us by the pandemic, and in the surprising warmth that virtual content can carry.
In November, we asked our clients to identify six keywords that describe their company. These names, verbs and adjectives were then inserted into classic holiday songs, “Jingle Bells” and “Winter Wonderland”.
The Rinaldi team, bundled up in festive sweaters, gathered to sing in front of the camera, all while making sure to respect social distancing rules. The agency’s clients were thus surprised with custom-made songs. Lyrics such as “Driving in a Subaru Wonderland” and “Jingle bells, jingle bells, tCAN all the way” can be heard throughout the various videos.
That’s not all: a beer nicknamed “La Rinaldienne” was also sent out to the agency’s clients. This is a Czech saaz-hopped pilsner brewed by the Vrooden Brewery, dressed-up in a Rinaldi-style label. This brewing creation is the result of a new partnership between our two companies, which will be rolled out in the coming months.
Watch some excerpts from our digital choir right here.