Rinaldi and the Subaru Dealers Association of Quebec: a relationship 25 years in the making. This year, it continues with the all-new “Quebec is…” campaign, which celebrates the arrival of Spring.
These 15 and 30 second commercials feature breathtaking Quebec landscapes, encouraging people to explore the beautiful land aboard a Subaru vehicle. Quebec is the return of colour, of light – and that’s not even the half of it.
Created for broadcast on the web and on television, they follow the same pattern as the other “Quebec is…” campaigns, which pay tribute to the province throughout the seasons.
Within the realization of this campaign, Agence Rinaldi was responsible for briefing the producer, in order to guide him in his creation. Once the edit was approved, the Mile-Ex agency oversaw the recording session and then gave the final approval.