The brewery wanted to standardize its visual identity to better stand out in the crowded beer market.
The agency came up with the slogan « The Math Side of Brewing » to represent the balance between an engineer’s mathematical precision, a nod to Carol Duplain, president and master brewer, and his creative and innovative side. Then, over the following months and years, we revamped the cans of some of the existant lineups, while also taking on the creative design for newer lineups and limited series, all in an effort to renew the brewery’s brand image. Our team was happy to unleash its creativity by designing, among other things, the cans for the Vrooden Goes British line-up, full of bright and trippy visuals, and the cans for 5th anniversary series, with creatives as varied as the flavours concocted by the brewers. Of course, all of these cans were cohesive with the distinctive brand image established for Vrooden’s entire range of beers.