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Vrooden

Vrooden The math side of brewing

Vrooden Brassologie image entête
Vrooden slogan

The brief

The brewery wanted to standardize its visual identity to better stand out in the crowded beer market.

Our approach

The agency came up with the slogan « The Math Side of Brewing » to represent the balance between an engineer’s mathematical precision, a nod to Carol Duplain, president and master brewer, and his creative and innovative side. Then, over the following months and years, we revamped the cans of some of the existant lineups, while also taking on the creative design for newer lineups and limited series, all in an effort to renew the brewery’s brand image. Our team was happy to unleash its creativity by designing, among other things, the cans for the Vrooden Goes British line-up, full of bright and trippy visuals, and the cans for 5th anniversary series, with creatives as varied as the flavours concocted by the brewers. Of course, all of these cans were cohesive with the distinctive brand image established for Vrooden’s entire range of beers.

photo vintage homme versant de la bière
logo Vrooden
poignées de houblon
culture de houblon vert
la bière est versée d'un robinet
image d'un réveil vintage affichant X:XX avec le slogan 'à demain'
maquette de téléphone avec publicité Facebook
image de bière avec une grosse mousse et le slogan 'brassologie créative'
picture of beer can 'Le fruit défendu'
IMAGINATION, RUN WILD
DISCOVERY
SERIES
This line-up is made of Vrooden’s innovative products, these slightly crazy dreams made into reality. The aim is to present the brewery’s different sides by letting the brewers’ bold flair shine while still maintaining strict quality standards.
picture of beer can 'Double NEIPA'
SPRING, SUMMER, FALL, WINTER
SEASONAL
SERIES
This line-up presents temporary products that change along with the seasons.
picture of beer can 'Buckhead'
THE CREAM OF THE CROP
SIGNATURE
SERIES
The Signature series is comprised of high-end products resulting from more refined processes and meant to get better through maturation over time.
picture of beer can 'Biergarten'
THE BASICS DONE RIGHT
CLASSIC
SERIES
Vrooden’s flagship product line-up – classic German beers and best-sellers/sure bets.
maquette de téléphone avec la page d'accueil Instagram de Vrooden
maquette de téléphone avec la page de publication Instagram de Vrooden
Publicité Vrooden mettant en vedette un don à la Fondation du cancer du sein du Québec
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Guide to Agence Rinaldi
Agence Rinaldi
514 274-1177
[email protected]
Canada
6750 de l'Esplanade, Bur. 400
Montréal QC
H2V 2M1
4960 Walker Rd., Unit 2
Windsor, ON
N9A 6J3
USA
10900 Harper Ave., Ste. 100
Detroit, MI
48213
901 Wilshire Dr., Suite 530
Troy, MI
48084