Olympic skier Mikaël Kingsbury approached the Tourisme Basses-Laurentides team with an idea: to become the new face of the region he calls home. To ensure the visibility of this new partnership, Tourisme Basses-Laurentides tasked the Rinaldi-Maestro team with creating a new brand image.
After a few brainstorming sessions, we opted to promote the Basses-Laurentides region as an attractive destination by highlighting its sporty, relaxed, close-to-nature feel as well as the wide range of activities it has to offer.
Agence Rinaldi developed the entire brand image, as well as all the creative elements of the partnership. We also created a number of external communications products: exterior graphics for the tourist information centre, a newsletter, community management on social media networks, etc. With a partner company, we then produced four video vignettes featuring Mikaël Kingsbury: "Viens aux pommes", "Viens aux fraises", "Viens pagayer" and "Viens déguster".