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Tourisme Basses-Laurentides

Tourisme Basses-Laurentides, right next door!

Tourisme Basses-Laurentides - Juste à côté

The brief

Olympic skier Mikaël Kingsbury approached the Tourisme Basses-Laurentides team with an idea: to become the new face of the region he calls home. To ensure the visibility of this new partnership, Tourisme Basses-Laurentides tasked the Rinaldi-Maestro team with creating a new brand image.

Our approach

After a few brainstorming sessions, we opted to promote the Basses-Laurentides region as an attractive destination by highlighting its sporty, relaxed, close-to-nature feel as well as the wide range of activities it has to offer.

The results

Agence Rinaldi developed the entire brand image, as well as all the creative elements of the partnership. We also created a number of external communications products: exterior graphics for the tourist information centre, a newsletter, community management on social media networks, etc. With a partner company, we then produced four video vignettes featuring Mikaël Kingsbury: "Viens aux pommes", "Viens aux fraises", "Viens pagayer" and "Viens déguster".

Hashtags de la campagne: #accrotourisme et #BassesLau
Rollups pour le dévoillement de la campagne
Examples de médias sociaux pour la campagne juste à côté
Habillage du siège sociale du Tourisme Basses-Laurentides