Pepito needed to capture the imagination of Quebecers and successfully embody its brand identity. Pepito enlisted Rinaldi to develop an advertising campaign that personified the brand through a playful character. The video created by the agency highlighted the brand's mischievous and relaxed side, as well as the unique flavours it offers. Rinaldi continues to work on marketing projects with Pepito periodically, including its Tropical Sangria and Sorbet lines.