With a diverse range of outdoor activities available in Estrie, Mont Sutton must be very visible to maintain its top spot in the hearts of Quebecers. Giving the significance of Mont Sutton in Quebec, the brand entrusted Rinaldi with the responsibility of amplifying its presence. The agency maintained the brand's website, launched winter, summer, and fall campaigns on Facebook, Google, and TikTok, executed both digital and traditional media placements, and created visuals for a recruitment campaign.