Integrated Campaign for Bota Bota Spa

The brief

Bota Bota, spa-sur-l’eau wanted to reaffirm the unique character of its offering in the Old Port of Montreal : water circuits, massage therapy, body and facial treatments, manicures and pedicures, yoga and pilates classes, on-board catering service.

Our approach

The agency proposed to create an integrated campaign for traditional and digital media using memorable visuals : images that paid homage to actual masterpieces, and that looked like oil paintings.

The results

By leveraging traditional and digital media on promotional channels for brand awareness, we generated a high volume of visits to the spa website. Secondly, we chose to retarget people attracted by the first campaigns to promote the specific offers of Bota Bota.