Guy Lafleur

Despite the fact that Guy Lafleur's identity was already well-established, Rinaldi was tasked with highlighting this image through the design of a visual identity for the legend's wines and spirits. The label designs honour Guy Lafleur's rich history while showcasing the quality of the products in a modern yet refined manner. The understated colours and fonts, infused with this history, emphasize the distinguished character of Guy Lafleur's wines and spirits.