In the midst of the serious shortage of teachers affecting the province of Québec, for the beginning of the 2021-2022 school year, École Marie-Clarac was looking to make at least four, but ideally eight new hires.
With a media budget of $5,000, the agency launched a campaign that included banners and textual ads on Google and Facebook. The two-month campaign targeted teachers looking for a job in the areas surrounding the school.
The campaign was very successful, generating more than 2,2 million impressions and more than 18,500 click-throughs to the recruitment landing page. These figures are very important for such a targeted geographical area. The message, the banners and the configuration of the ads all performed extremely well, with a 0.82% click rate average for the whole campaign (compared to an average of 0.10%) and a cost per click of only $0.27. Overall, the campaign resulted in 44 job applications, and all eight positions were filled.