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École Marie-Clarac

Recruitment Campaign for École Marie-Clarac

École Marie-Clarac - campagne de recrutement

The brief

In the midst of the serious shortage of teachers affecting the province of Québec, for the beginning of the 2021-2022 school year, École Marie-Clarac was looking to make at least four, but ideally eight new hires.

Our approach

The agency launched a campaign that included banners and textual ads on Google and Facebook. The two-month campaign targeted teachers looking for a job in the areas surrounding the school.

The results

The campaign was a real success with millions of impressions and thousands of click-throughs to the recruitment landing page. These figures are very important for such a targeted geographical area. The message, the banners and the configuration of the ads all performed extremely well, with a 0.82% click rate average for the whole campaign (compared to an average of 0.10%), as well as a very competitive cost per click. Overall, the campaign resulted in 44 job applications, and all eight positions were filled.

École Marie-Clarac - responsive landing page
École Marie-Clarac - banner ads
École Marie-Clarac - landing page
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Agence Rinaldi
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Detroit, MI
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