With an increasingly competitive market for low-calorie products, Bulles de Nuit entrusted Rinaldi with the task of creating an awareness campaign to promote new low-calorie flavours: Bellini (white peach) and Rossini (strawberry). The multiplatform campaign, derived from a television concept, used fresh concepts and illustrations to clearly establish the brand’s position for a specific audience. Additionally, we developed a new slogan to accompany the campaign and enhance the image Bulles de Nuit brought with its new flavours.