VISUAL IDENTITY

MAISON DE LA CULTURE CLAUDE-LÉVEILLÉE

Context

The Rinaldi agency signed a new visual identity for the maison de la culture Claude-Léveillée, in the Villeray–Saint-Michel–Parc-Extension neighbourhood in Montréal.

Execution

The logo is inspired by piano keys, a musical instrument of which Claude Léveillée was very fond. The keys, which can be laid out in multiple ways, form chords that will adapt to the variations of this visual identity. The graphic line is sober and minimalist in order to better support the message.

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