Dalet Digital Media Systems, a French company present in 15 countries, has mandated the Rinaldi agency to review its brand image. The objective was to standardize the pieces and their variations according to the corporate identity. As Dalet’s area of expertise is the management of the audio and video systems workflow for world-class radio and television companies, it was important to create a graphic chart that reflects the maturity of the company, as well as its innovative side.
The first step was to redefine the color and typographic codes. We opted for a combination of blue, purple and orange. The agency also created simplified pictograms to make the understanding of the texts and the functions of the different technologies easier. Finally, product logos and modules were developed to create a brand architecture that is consistent with the product offer.