SPRING CAMPAIGN 2018

SUBARU

Context

Each spring, the Québec Subaru Dealer Association renews the “All Weather Days Event”. It highlights the reliability and the performance of Subaru vehicles.

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Execution

In our belle province, weather is known to be changeable and especially intense. Each advertising piece features an element (rain or wind), symbolized by a threatening monster, trying to block a Subaru vehicle. The line “Not afraid” highlights the reliability of the vehicles that make the reputation of the Japanese manufacturer.

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