Each spring, the Québec Subaru Dealer Association renews the “All Weather Days Event”. It highlights the reliability and the performance of Subaru vehicles.
In our belle province, weather is known to be changeable and especially intense. Each advertising piece features an element (rain or wind), symbolized by a threatening monster, trying to block a Subaru vehicle. The line “Not afraid” highlights the reliability of the vehicles that make the reputation of the Japanese manufacturer.