QUÉBEC IS…

QUÉBEC SUBARU DEALER ASSOCIATION

Context

In an effort to position itself even more as the vehicle line that will make you live each adventure to the fullest, the Québec Subaru Dealer Association showcases, in its 2019 summer campaign, the various activities our belle province offers. The campaign highlights the reliability, the performance and the endurance that allow Subaru vehicles to transport you through the discovery of our beautiful province.

img-contexte

Execution

First presented in this summer version, the campaign illustrates what Québec is in the eyes of its people, by using the line “Québec is…”, while we see lighthouses, the St-Lawrence river, strawberry fields, fishing spots, countless trails to explore and peaceful campgrounds all over the province. The campaign, executed in print and digital formats, will also honour fall and winter in versions with brand new spots to be discovered behind the wheel of a Subaru. This idea will also be adapted for use Canada-wide.

img-EN-portfolio-1
img-portfolio-2
Related Projects
subaru_case_study_spring-header