Crosstrek campaign

Subaru

Context

The launch of the 2018 Crosstrek inspired the production of a TV spot by Agence Rinaldi for its client, the Quebec Subaru Dealer Association.

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Execution

The Crosstrek is the subcompact model of the Subaru vehicle line. Considering this model is quite popular among outdoors and sports fans, it naturally called for a dynamic execution and a humoristic tone. Inspired by the model signature “It’s up for it”, the spot presents a great complicity between a driver and its personified vehicle, which can’t seem to stand still for a second. The campaign includes 15s TV spots for sponsorship and a 30s generic version, as well as web and print formats.

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Projets en lien
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