The launch of the 2018 Crosstrek inspired the production of a TV spot by Agence Rinaldi for its client, the Quebec Subaru Dealer Association.
The Crosstrek is the subcompact model of the Subaru vehicle line. Considering this model is quite popular among outdoors and sports fans, it naturally called for a dynamic execution and a humoristic tone. Inspired by the model signature “It’s up for it”, the spot presents a great complicity between a driver and its personified vehicle, which can’t seem to stand still for a second. The campaign includes 15s TV spots for sponsorship and a 30s generic version, as well as web and print formats.