360 CAMPAIGN

BOTA BOTA

Context

Agence Rinaldi has created a new campaign for Bota Bota, spa-sur-l’eau, to reaffirm its uniqueness and its capacity to help us get away from the day-to-day. The campaign has been renewed for another year with new visuals.

Execution

The signature “Hors du temps”, which means “Timeless”, is exploited on print pieces inspired by well-known works of art, while the TV spots revolve around the rhythm of breathing. This campaign was launched on traditional media (television, radio and out-of-home), in addition to digital, including larger-format web banners and creative animated formats.

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