From its beginnings, Rinaldi has stood out in the automotive sector. Our mission? To highlight the safety, reliability, and exceptional performance of Subaru vehicles. Our goal is to position Subaru as the go-to brand for adventurers and outdoor enthusiasts by showcasing vehicles tailored to the vibrant lifestyles of Quebec drivers.

This vision led to the “Quebec is…” campaign, a tribute to the natural beauty of our province, serving as an ambassador for adventure. If you’re targeting the Quebec market, inclusivity is paramount, and that’s precisely what we did.

With Rinaldi’s expertise, Subaru witnessed a significant increase in website traffic, a remarkable jump in conversion rates, and a notable rise in annual sales, solidifying its leading position in the Canadian market.

But that’s not all. We’re proud to announce that this campaign was shortlisted as a finalist in the AMIN Globey Awards under the “Most Effective Campaign – results driven” category. This recognition speaks volumes about the efficacy and impact of our work.

Discover the recap video of this breathtaking campaign and immerse yourself in the Subaru “Quebec is…” universe.