Knowing full well that not everyone is familiar with the field of mortgages, Hypotheca decided to base its campaign on one precise message: since mortgage-related products are numerous, the opinion of an expert is likely to be very helpful.

To do so, Agence Rinaldi, the agency behind the campaign, chose to use a colourful approach that incorporates several metaphors. On top of showing consumers that there are lots of different types of mortgages available, the campaign also makes a point of reminding them of a crucial detail that most people doesn’t know: the services provided by a mortgage broker are completely free.

This campaign is aired on television and on the radio.

Announcer: Hypotheca

Agency: Agence Rinaldi