Ay ay ay! Summer is off to a good start, with the new Pepito Light campaign orchestrated by yours truly! It is launched under the direction of the Geloso group – designer, producer and distributor of alcoholic products, each groovier than the next.
The Geloso Group entrusted the agency with the design and execution of a summer campaign to promote Pepito Sangria Light products, a low-calorie ready-to-drink beverage available in three flavours: Original, Rosada and Blanco. The campaign, aimed at both traditional and digital media, begged for one thing above all – to be impactful.
The slogan “Faible en caloritas, forte en savorita” emphasizes both the lightness of the products and the intensity of the flavours offered. It also flows suavemente with the Pepito Sangria Universe – playful, breezy, festive.
Combined with dynamic and colourful visuals, this slogan conveys the desired message brilliantly.
Our team is also running the Bacardi Breezer Seltzer Botanical summer campaign, so keep your eyes (and mouths) open!