Agence Rinaldi is celebrating the launch of Guy Lafleur Wines & Spirits’ Gin #10, as the creators of its label! In less than a week, the 10,000 bottles that were produced flew off the SAQ’s digital shelves. A second batch was just released on the platform.
Our agency has been working with Guy Lafleur Wines & Spirits, founded by business partners Guy Lafleur and Gilles Chevalier, since September 2019. Our team created the brand’s visual identity and ensures the design of all its products. We also manage both the Facebook and Instagram page of Guy Lafleur Wines & Spirits. Content creation, community management, digital campaign management: we do it all!
The idea behind Gin #10 is the following: keep the label slick and sophisticated, all while honouring Guy Lafleur’s glory years. This is the mantra that guides our creation team through the conception of all the wine and spirits labels.
We’re proud to be part of this project, and thus contribute to this great brand’s notoriety all across North America!
After four red wines, one white wine and a peppery gin, one thing is certain: this partnership has many, many other surprises in store!