Bulles de Nuit – Living Life. Living Light.

Posted 28 April 2022 by Véronique Gravel-Bousquet in Inspired by our clients

Bulles de nuit

Moved by the desire to celebrate the return of the sunshine, Agence Rinaldi, in collaboration with Groupe Geloso, has created of beautiful campaign that will make you want to live each moment to the fullest. With an upbeat and inviting rhythm, the campaign presents two new low-calorie flavours from the Bulles de nuit line of drinks: Bellini and Rossini.

Bulles de nuit, a range of sparkling wines, makes it a point of pride to always keep up with the times. Encouraged by its success on the Canadian market, the team behind these drinks wanted to keep up the momentum and to stay on trend, which meant offering a line of low-calorie products. Thus, Bulles de nuit Bellini and Rossini, with only 100 calories per 355 mL can, were born! With just a taste of these drinks inspired by classic Italian cocktails made with sparkling wine, you’ll feel as if you have been magically transported to Europe.

Here just in time for summer, these 100-calorie Bulles de nuit drinks are perfect for celebrating both the small and the big occasions life brings.

Credits:
Announcer: Groupe Geloso — Melissa Iulianella, Suha Quraini
Agency: Rinaldi


Strategy and Account Servicing: Sébastien Cassagnes, Carolyn Guay-Lafrance
Production Direction: Carolyn Guay-Lafrance et Alexandra Seewaldt
Creative Direction: George Giampuranis
Artistic Direction: Carol-Ann D’Amour
Copywriting: Charles Montgomery, Éric Hébert
Digital Material: Ioana Marchis, Robert Sonin
Direction, Animation and Editing: Eltoro Studio
Audio Mix: Studio Audio Z