“Our work has saved thousands of lives and improved the lives of millions of others.”
The Heart & Stroke Foundation has been dedicated to the fight against heart disease and stroke since 1952. Its impact can be witnessed through medical breakthroughs and community programs aimed at promoting better health.
Maurice Rinaldi, president of the agency, has been on the Quebec foundation’s Board of Directors since 2018. This cause is particularly close to his heart. “Health is so fragile. I am proud to be involved with an organization that fights to keep the hearts of others beating.”
Like many other nonprofits, the Heart & Stroke Foundation has not been spared by the pandemic. After the cancellation of several events, it was essential to rely on the power of media. A poignant campaign was needed.
With the help of the board of directors, here is the result: a short, striking video punctuated by a heartbeat.