In January 2022, faced with a saturated alcoholic beverage market in Quebec, Poppers sought out Rinaldi for the launch of its new range of alcoholic lemonades, ready to be savoured by summer. The challenge was substantial: how to stand out in an ultra-competitive sector?
Our mission was twofold: to boost the product’s recognition and encourage trials of these innovative new flavours. In response, we crafted a lively and effervescent campaign, true to the brand’s exuberant energy.
Our strategy employed 3D graphic animation in captivating videos, immersing viewers in an electronic jungle, thus accentuating the drinks’ invigorating and exotic qualities. This multisensory experience was tailored to captivate our target audience.
And the numbers speak for themselves: our campaign generated over 44 million total impressions and sparked more than 2 million interactions on social media. Poppers 2022 became a true success story.
It is with unabashed pride that we announce our campaign’s nomination for the AMIN Globey Awards, in the “Most Creative Campaign” category. This nomination underscores our commitment to designing innovative and impactful campaigns.
Watch the recap video of this refreshing campaign and dive into the tropical ambiance of Poppers LIMONAAAADE!