Since the pandemic, the rise in the use of high-performance electric bikes has led to fierce competition for Quest. The mandate given by Quest was a 360° initiative with a business innovation approach: new website, digital and social media campaigns, newsletter, brand positioning, and translation. This entirely fresh look, aligned with the intent of the electric bike brand, breathed new life into the company through a modern identity that highlights the brand’s values and the benefits of its products, while speaking to a carefully defined target audience.