In an effort to update its image in Quebec, Shreddies entrusted Rinaldi with the task of highlighting different, lesser-known aspects of its product to the Quebec audience. Through a humorous video, social media posts, and a TV segment, the agency showcased a whole new side of the cereal brand. Additionally, by optimizing creative content through a digital testing system, Rinaldi successfully generated interactions that exceeded industry standards. An effective campaign, as delightful as Shreddies!