ACQ Résidentiel needed to clarify its offering and promote its position as a market leader in the construction sector in Quebec. Although it was very present and involved, there was an issue with understanding its offerings, and consumers needed to be more exposed to the benefits of ACQ Résidentiel. To amplify its message and revamp its image, ACQ Résidentiel turned to Rinaldi. The redesign of the website, awareness campaigns, and rapid positioning tests allowed the company to refresh its look and approach the market in a targeted and thoughtful manner. Rinaldi's modernization of this image spanned several digital and traditional platforms, providing a cohesive aesthetic to the target audience that aligns with the products offered by ACQ Résidentiel.