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It’s All About Branding
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  14
Par AdminRinaldi
Dans Opinion, Advertising Publié le May 16, 2017

It’s All About Branding

If I ask you which Ketchup brand you like the most, you’re probably going to state the name of a big brand, like Heinz. However, if I told you that there exist many alternatives with the same [...]

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Free Tongues: Slang in Advertising
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  12
Par AdminRinaldi
Dans Opinion, Advertising Publié le May 16, 2017

Free Tongues: Slang in Advertising

It was another time. Mobile phones were nothing but primitive devices. Newspaper (in actual paper) still sold quite well. Hell, the US president was even a politician. During this mythical era, [...]

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Semantic Feel: when French borrows from English
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  13
Par AdminRinaldi
Dans News, Opinion Publié le May 16, 2017

Semantic Feel: when French borrows from English

It’s a known fact: in North America, French has always been evolving alongside English. Thus, it’s not surprising that the two languages are permeable to each other, exchanging words, expressions [...]

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